The majority of plastic surgeons have an excellent location, very well trained staff, multiple degrees and qualifications. However what they lack is complete and comprehensive online marketing strategy, backed by world-class software and dedicated healthcare-focused marketing team, that’s where we come in.
N°1: Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways.
This includes:
N°2: Intelligence so Information is captured securely in a HIPAA Compliant database.
N°3: Tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium.
N°4: Promotions and Offers should be included predominantly.
N°5: Tracking of Phone calls is very important.
N°6: Ability to respond automatically ( Auto-Responders ) should be built into your medical marketing conversion website.
N°7: A/B Tested layout for best possible patient experience and results.
N°8: Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to-the-point. Do not offer any other offers so the patient is tempted to click on another area and leave your website.
