All dental specialties have business challenges, but general dentistry practices often feel them first and more acutely these days. In particular, most of our many dentistry clients over the years have faced stiff — and stiffening — competition. That’s when many practitioners realize that dental practice marketing may be their best (or only remaining) option for solving their problem of needing but not attracting patients.
Of course, the general dentistry office that manages to win the contest for patients’ attention must then convince these patients to believe, trust and then respond to the marketing message. This is made more difficult by the reality that more than one-fifth of Americans face significant challenges accessing the dentistry care they need. Some lack coverage. Others simply can’t afford dental care. Still others have transportation obstacles. So how can general dentists overcome these problems and draw more patients to their doors?
Answer: marketing, specifically strategic marketing.
At UI Medical Marketing, our veteran dental office marketing experts have helped hundreds of general dentistry practices market themselves strategically, uniquely and effectively. In fact, strategic thinking and a completely individualized approach are the keys to marketing a general dental practice successfully.
In addition, our approach to marketing is scientific, meaning that we use strategies and tactics that are known to be effective based on our prior experiences and the data we collect about the in-market performance of these tactics/strategies. We also perform thorough, diligent assessment of all issues that influence your practice and its challenges so that we have a complete understanding.
Then we develop a strategic marketing plan that targets your audience’s needs and sensibilities as they relate to the needs and goals of your practice.