Our healthcare delivery system is in a state of fluidity, with changes that have had serious repercussions for many family practice doctors. Incomes have declined for most as workloads have increased, forcing many to larger groups. Others look to develop niche services that are cash-based, underserved by other doctors, or will help burnish their standing or differentiate them. For those family practitioners driven to survive and thrive, strategic and ethical family practice advertising and marketing can help attract specific services, types of people and insurance coverage.
While rife with uncertainty, the current state of primary care creates opportunity for family practices. There are fewer doctor-owned practices, presenting an opening for independent family practitioners to differentiate themselves from larger, less personal or compassionate practices. Also, there are always dissatisfied patients looking for an alternative, and the disarray and confusion (and looming uncertainty) contribute to a sense that the quality of care has diminished.
Our experienced, expert strategists, consultants and developers know that family practice marketing success depends on a customized, targeted plan. We work with you to determine the specific goals, needs and competitive environment of your family medicine practice. Then we create a strategic marketing plan that differentiates you, conveys a unique and compelling brand, and communicates to your specific target audience why they need your family practice care.
With comprehensive services and our proven, evidence-based approach to family practice marketing, we develop a strategic plan based on the details of your practice, marketplace, target audience, demographics and more. Then we craft a plan designed around your needs and goals to change or grow your practice as needed. Using proven, ethical strategies and tactics, we can help you…