Digital presence is incredibly vital for any medical practice. Your practice website may be the first point of action for you to get patients into the door. That’s why ensuring that your website design is optimized for patient and user experience.
What does it mean to optimize your practice website? To stand out in the midst of many competitors, you want a website that makes it easier for patients to be aware of your practice.
Features of a well-designed website that helps in growing your practice:
When it comes to your medical programs, you want to give people the best care that you are able to give. We do the same when it comes to your marketing needs. But all of it will be for naught if there isn’t a sales process in place.
Successful companies all over the world have been developing a new approach to sales. They understand that everything starts with trust. This means contacting people who have asked to be contacted, and doing so in a manner that they connect with.
This doesn’t mean that you need a “sales rep” or even a dedicated “sales team.” Your office likely already has all of the ingredients it already needs to increase your lead conversion rates.
In reality, it’s far more about developing that process and individuals taking ownership than it is employing a dedicated salesperson. Let’s dive into the pieces that will come together to form your winning medical sales funnel.
You doubtless know that the front desk staff is the face of your practice. More people will interact with them than the other staff members. Even people who never see your medical will still contact your office or come by in person, and they will remember how they were treated.
How this applies to your sales funnel is critical.
Training means having a script that your staff can train with in terms of how to handle the issues they run into all the time. For instance, usually when people call, they want to know how much it’s going to cost them to see you.
This seems reasonable on the surface, but closing the lead requires you to find a way to get them into your front door.
As such, one of the best ways to deal with this is to tell them the truth: until one of your doctors has assessed the prospect, there’s no way to know for sure how much treatment will cost. However, this is why you offer a special for first-time patients.
The special gives them something they can predict. Further treatment might cost more, but at the very least, they can learn what they need and have someone really show them in person the power of what you have to offer.
Additionally, if you are more in the realm of personal injury and auto accidents, you might tell them that the at-fault party is responsible for medical bills related to the incident. As such, your practice might offer a free consultation for those in that situation.
In any event, don’t let your staff get into the specifics — that isn’t their job. That’s for the medical professionals to decide.
There are so many components of the process of patient generation that no one person can really do it alone. From ensuring that your website can be found to proper listing in Google My Business, it takes a lot to convince people to contact you.
You should not view any of this as happening by itself in a vacuum, but rather as one singular process that will enable you to succeed.
If you’re looking for help with obtaining leads to convert, then we are standing by, ready to answer your questions.
Get in touch today and get the answers you’re looking for.